Plain-English notes on websites, SEO and Google Ads for Canadian businesses.
Meta ads not delivering, or delivering without calls? Check the Delivery column, billing, tracking and landing page in order to find the real cause and fix it.
What a virtual receptionist service does, how setup works, what to check on privacy and cost, and why an AI receptionist with missed-call text-back fits Canadian small businesses.
How Canadian contractors can use Google Ads and Local Services Ads to get calls and booked jobs: campaign setup, budget, targeting, lead quality and tracking.
Paid search management explained for Canadian small businesses: what’s included, how to set a budget, how to measure leads, and how to choose a team.
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