"Rank Higher On Google & Other Search Engines By On Page, Off Page, And Local Optimizations"
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- Upgrade My Site
(Much More Than A Digital Marketing Agency)
What Is Search Engine Optimization (SEO)?
What Is Local SEO?
There are chances that your business caters to local areas or some specific cities in the neighbourhood. If yes, your website and online presence should be optimized for these locations specifically. These optimizations are called as Local SEO.
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People look for services such as lawyers, mortgage brokers, etc. on Maps all the time. As a part of your Local SEO strategy, your business should be listed and optimized on platforms such as Google Maps, Apple Maps, Yelp, and other local directories.
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Your optimized listings shall bring more customers to your business from these local channels.
Do you hardly see your website on Google when you search for a product or service that you offer? Instead, you see websites of your competitors all the time.
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If you observe this, your website is less (or probably not at all) optimized for search engines like Google as compared to your competition.
Technically, SEO is a process to improve the visibility of your business website on search engines such as Google. A good SEO makes your website appear in the first few results on Google. This is required so that your customers could find you themselves rather than you finding them.
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Without SEO, your site will never appear in the first few pages on Google and thus you won't get any visitors naturally. You have to rely on online advertisements to get traffic. This can never be a long-term strategy as you have to pay for advertisements every month.
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Once you have a website, it is always advisable to start putting efforts into SEO. Any effort that you put here will help you win in the long-run over your competition.
1. On-Page Optimizations
It starts with your own website​. Even if your website looks great on the top, there could be 1000s of SEO issues. We audit your website, present to you our findings and fix all the issues:
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Page URLs
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Titles
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Meta-Descriptions
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H1 Tags
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Alt-Tags For Images
2. Off-Page Optimizations
The next step is improving the reputation of your domain (website address) on the internet​. Search engines give preference to domains that have a higher reputation and show them on the top of the search results page. To improve the reputation, we work on:
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Backlinks
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Directory Submissions
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Social Media Posts
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Bookmarks
Our 4-Step SEO Approach To Grow Your Online Presence
3. Content Optimization
​Another approach to win the SEO game is to optimize your website content. To do so, we generate content for your website. To do so, we:
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Optimize your existing content with keywords that are more-searched.
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Write new articles or blogs on your website.
4. Local SEO
​Lastly, search engines display different results based on user's location. We make sure that your website turns up in results when people from relevant cities search for a business like yours. To do so, we:
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Create & Optimize Business Listing on Google Maps, Apple Maps, Bing Maps and Waze
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Manage Google My Business page end-to-end:
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Claim the page​
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Optimize the page
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Post updates on Google My Business page
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Can't Rank Your Website On Google?
Let Us Audit It & Send You A SEO To-Do List. It's FREE!
Our report contains 10 critical fixes that you can pursue yourself related to:
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On-Page SEO (Titles, Meta-Descriptions, URLs, and Headings)
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Backlinks and Domain Reputation
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Local SEO
Our Happy SEO Clients
Ron H.
It was great to meet and interact with Karan. He personally takes interest in a project and gives it the extra added advantage of an experienced digital marketer. Karan's 17-year background in helping brands understand their true potential makes the work easier. He is audacious and doesn't shy away from charting unknown territories to make it his own. Keep up the good work! All the best for your future endeavours.
Sameer M.
Upgrade My Site reworked my business website and it came out as they promised - Perfect. Not only it looks great, but it has also started showing on Google on the first page. Working with Karan was amazing. He is full of ideas & solved every problem that I had in the past. Totally worth it.
Richu R.
I worked with Upgrade My Site on a project for optimizing PPC campaigns for my business. Karan's attention-to-detail has improved my ads and I get more clicks for the same money I spend. Highly recommended!
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