In today’s rapidly changing digital world, search engine optimization (SEO) strategies can change easily without you even knowing about it. It’s not a surprising fact that Google constantly changes its algorithm. As a matter of fact, they may make changes as much as 500 over the course of one year.
Those techniques that may have gotten you on the top page results last year may be considered obsolete now, and may sometimes hurt your rankings. That is the reason you need to be always on top of the SEO game. Otherwise, you will lag behind your competitors, and the next thing you know is that they have already zoomed past you in the search engine results pages (SERPs).
If you miss something with SEO, your website suffers, and your content may as well be non-existent. However, if you get it correct, you will yield positive results, such as increased organic traffic, improved lead generation, better conversions, and higher sales.
Here are some ways you can increase website traffic through SEO:
1. Maximize User Engagement
One way to take advantage of SEO techniques to increase web traffic is to focus on user engagement. From updating current content to creating new ones, the page should be built on maximizing user engagement. Here are some tips:
● Content should include highly relevant offers and links on the page
● Content should be readable and user-friendly
● Utilize headings, whitespace, relevant images, and short paragraphs to make the page easier to understand and improve user’s time on the site
● Include multiple ways for users to absorb the content, such as infographics, text, images, and videos that will capture their attention and keep them engaged
● Utilize latent semantic indexing (LSI) keywords and respond to question that users may think of asking after viewing your content
2. Blog regularly
One of the most effective ways to improve organic traffic to your site is blogging. It lets you get more depth than what your site can give and creates a large directory of useful, persona-optimized content focused on your market niche. Keep in mind, however, that poorly written, cheap, or spammy content can harm your site, so make sure to avoid it.
3. Have a link-worthy site
Concentrate on relevant links within the text, such as writing out the name of the destination instead of just having a “click here” link. Beyond the attached URL, “click here” has no search engine value as compared to the “Up My Site Program,” which is rich in keywords. It will also help improve your SERP rankings, including the page you are linking it to. Make sure to always use descriptive keywords by linking keywords. They do not only improve SEO, but they also add a higher value to your readers, including those who are using screen readers and those with disabilities.
These are only three basic SEO guidelines you can incorporate to improve your page rankings. Ultimately, to improve organic traffic to your site, you need to focus on your customer’s needs—quality information, insight, and advice. If you want to learn more, contact your local SEO company in Markham.
We are a professional SEO agency in Oakville, get in touch with us today to see how we can help.