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5 Ways To Improve Your PPC Campaigns

Updated: Jan 29


Pay-Per-Click (PPC) is one of the most effective online marketing strategies. If you want to achieve success through this marketing strategy, keep in mind that you have to boost it by optimizing your campaigns. Also, know that it will increase the traffic to your site by targeting a specific market.

This works on a pay-per-click basis, which means when the ads are clicked on by a user, you actually will pay a fee to Google. Know that the method for PPC campaigns is consistent, and achieving success is about making changes that will make a significant difference in the outcome.


Here are five aspects that you should consider to change or add to improve your PPC campaign.


1. Modify account settings

Know that your account has three settings that you can modify to improve your PPC performance. The first is the location setting. Utilize location targeting in your campaign to help identify areas that have high potential to convert.

The second is the device’s setting. Check and evaluate if you’re targeting the right devices, such as mobile phones, desktops or laptops, or tablets. Keep in mind that users’ interaction varies on the device that they use. To be sure that you’re targeting the right devices, use search engine data to check for devices that drive the most KPI performance.

The third setting is the Ad Copy Rotation. Make sure that your ads are rotating evenly. By doing this, you can guarantee that all your ads are being shown, which will also help you in evaluating the impact of your ads.


2. Integrate data

Make sure to integrate data from Google Ads to Google Analytics. Know that Google Analytics will allow you to track your ad campaigns more efficiently. It will provide you with various metrics that will be useful for your PPC campaigns, such as the number of clicks on your ads and the duration of users’ visits on your sites, among many others.


3. Add ad extensions

Ad extensions provide users with additional information about your products or services. Showing extra and valuable information to users will encourage them to make a quick decision to purchase. There are various ad extensions that you can choose from, which means that you must know which one is right for your campaign.


4. Create ad-specific landing pages

To improve your PPC campaign, you need to create ad-specific landing pages. Make sure that you highlight the benefits and features of your products and services on your landing page that is relevant to the PPC ad that you’re running.


5. Use data-driven attribution

By using Google Ads, you can use data-driven attribution that will let you see your ads’ performance and see which areas along the user journey lead them to convert on your website. Data-driven attribution will also let you know which keywords to bid on. This way, your campaign will be visible on keywords that can bring more conversions. To be able to use data-driven attribution, however, you must have at least 15,000 clicks on Google search and 600 conversions within 30 days.


Always remember that PPC campaigns must always be tracked and monitored to help you achieve the best results. The tips given above will help improve your PPC campaigns and enjoy better results.


If you’re looking for a PPC agency in Oakville to help you acquire new customers, get in touch with us today to see how we can help!


- Team @ Upgrade My Site

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