Updated: Jan 29, 2020
Today, whether you own a small or big business, you should already know the importance of having a substantial online presence. Nevertheless, tapping into the world of digital marketing can undoubtedly be a challenge, especially if you don’t know how to do it right. However, with the help of various tools and strategies, you easily grow your website. That said, Search Engine Optimization (SEO) remains to be one of the most effective digital marketing strategies today.
Why is SEO effective? The traffic generated online mostly comes from search engines because 81% of users online rely on search engines to read reviews and research before they decide to purchase a product.
If you want to know more about how SEO can help your business grow, here are five reasons you should incorporate it into your business strategy right away:
1. It increases site traffic
SEO helps your website rank on search engines, which, in turn, helps with increasing site visibility. The better your SEO strategies are, the higher you will likely rank on Google. Business owners aim to be on the first page of the Search Engine Results Pages (SERPs) because this is where all they can receive more action.
When a user searches for your product or service, and they see your website on the first page, they’ll likely click on your site, and from there, you gain traffic. However, you can only get valuable traffic if you have quality and engaging content along with other SEO elements that help with user experience.
2. It helps gain more customers
By incorporating well-optimized keywords, you put your website at the right place and at the right time on search engines. As a result, users who look for your products or service will easily find you. This essentially helps you gain more customers at an exceptional rate.
3. It effectively builds brand presence
When your website appears on the first page of the SERPs, users will be more inclined to trust your brand. Furthermore, being on the first page of the SERPs establishes your business as a solid brand presence that is beneficial to you. This is why many small businesses invest in SEO.
4. It creates user-friendly websites
In recent years, Google has become more user-focused, meaning that it will only show users the most relevant results to their search query. Aside from factoring in quality content, Google also looks into how customers respond to the website. A user-friendly website is one of Google’s ranking factors, and with SEO, you can guarantee that your website will be designed with the users in mind.
5. It drives offline sales
If you think SEO only works online, you may want to think again. SEO is powerful that it can even drive offline sales. If you have a physical location, most of your customers would likely have done some research online about your business before they walk into your doors. As mentioned, most customers today do research first before they make a purchase, and research is easily done with the help of a robust SEO strategy.
If you're still thinking whether or not you should pursue SEO for your business, the only answer to this is that you should! SEO has changed many businesses for the better, which goes to show that it’s an effective digital marketing strategy. It doesn’t matter whether you own a small or big business, you can depend on SEO to help your business thrive in the competitive digital market.
If you do not have the time or knowledge to implement an SEO strategy by yourself, know that there are many SEO agencies in the market that can do it for you. All you need is to find the right one to suit your needs, and they will seamlessly help your business grow!
If you’re looking for an SEO agency in Oakville to help your business grow, get in touch with us today to see how we can help.
- Team @ Upgrade My Site