It’s no longer a secret that Instagram is essential for all types of businesses today. This social media giant now has over 500 million users, and it is a great place to market your products or service.
If you’re thinking of marketing on Instagram, here are five tips that can help you improve your business:
1. Use free Instagram tools
If you want to grow your business, you will need to take advantage of its free online tools. On Instagram, one of the free tools that you can get and use is a business profile. A business profile will allow you to input a Call-To-Action (CTA), which is crucial for users to contact you.
Additionally, an Instagram business profile gives access to your profile analytics that will let you look into the impression and engagement data of previous posts. You can then use your Instagram analytics to create better marketing strategies for your business as you move forward.
2. Avoid overwhelming your audience
Posting regularly on Instagram is a must, but that doesn’t mean you should post all the time. If you want to make posts, keep in mind that it should always be done in moderation so that you do not overwhelm your audience with several posts at the same time.
Because Instagram is a visual-driven platform, users can quickly see all your latest posts at one go. However, when your followers see too much of you to the point that you’re all they see when they scroll on Instagram, they’ll likely hit the unfollow button.
Unfortunately, there’s no magic formula when it comes to Instagram posting. The best solution here is to really test how your audience responds to the frequency of your posts and take it from there.
3. Engage with your followers
If you want to establish your brand and reach a wider audience, you need to engage with your followers on Instagram regularly. A simple reply to their comment or even leave a like on their posts will be sufficient. You’ll be surprised at the loyalty this can generate that will boost the growth of your business.
4. Have a content plan
Be strategic about the content that you post on Instagram. It’s best to stay organized at all times, especially when you’re doing social media marketing. Create a plan of what you’re going to post on a weekly or monthly, whichever works best for you. The important thing to remember here is always to have a set plan before you post content on the platform.
5. Utilize Instagram stories
One of the best and most effective ways to engage with your followers is through Instagram Stories. The good thing about Instagram Stories is that they’re more dynamic, which helps to make your business stand out. You introduce your products on Instagram Stories or even fuel engagement by doing a live story and answer your followers’ questions.
Instagram has become an effective marketing platform for businesses that are looking for various ways to grow. If you want to have a successful Instagram marketing campaign, follow the tips given above, and you’ll be able to build momentum that will lead to more business growth in the long run.
If you’re looking for an Instagram marketing service in Oakville, get in touch with us today! We’re happy to help.